Adjusting Your Dashboard
Changing How Your Dashboard Looks
Squareberry allows you to customize and change your dashboard to display your social/mobile statistics and feedback accordingly. Every organization focuses on different aspects of marketing. Some are Facebook heavy with little Twitter use. Some organizations love to run interactive polls while others focus more on scheduled events. Every organization is different.
Squareberry’s dashboard has various boxes that each show off different aspects of your marketing efforts. These boxes on your dashboard include:
- Facebook Followers
- Twitter Followers
- Social Statistics
- Facebook Demographics
- Listen&Count Polls
- Recent Twitter Followers
- Most Viewed
- Recent Sent Messages
- Social Influence Widget
- Recently Created Items
To adjust the Dashboard, click the “Adjust Dashboard” button at the top of the page. A pop-up appears allowing you to drag and drop the boxes into the order you want them to display. The left side of this pop-up is your active dashboard and the right side shows available boxes you are not currently using.
PDF Dashboard Report
Squareberry’s Dashboard also allows you to export the Dashboard as a PDF Report. The PDF Report exports a set of boxes showing off a nice summary of your marketing stats. Simply click the “PDF Report” button at the top of the Dashboard page to export the Dashboard report.
Mobile Web Tips For Businesses With Several Locations
Many small businesses and restaurants have the opportunity to open additional locations. Often times, multi-location businesses have a cohesive marketing strategy for their brand while allowing each location to host their own events and even their own promotions. But, it is unlikely that each location would have its own website. A single website for all locations is much more common and generally a more efficient and effective option.
Show Off Your Locations
Use Info Pages
Squareberry’s mobile management offers a “Location” page type which allows you to simply show off locations and provide directions etc. But, utilizing the “Info/About” page type allows you to provide more details, links, images, text and more.
On your mobile website, you can create an Info/About page for each location your business has. Each of these pages can feature a phone call button, location, links to social media pages and a general content area where you can add text/images about that specific location.
If you have a lot of information, photos, videos and more about each location you can utilize sub-menus on your mobile website. Simply add a sub-menu for each location and then add an assortment of pages to each location’s sub-menu. This means you can have an Info page, Contact page, Video page etc. for each location. Your mobile website visitors can select the sub-menu of whatever location they are interested in and find a plethora of information and media options about that location.
Events and Promotions
Your upcoming events and coupon promotions are an essential aspect of your marketing. The flexibility of Squareberry’s Mobile Management Area allows you to lay them out in a variety of ways. Events and promotions can be featured on your mobile website in a variety of ways.
You can add a Calendar Page for each location featuring only categories of events and promotions relavant to that location. Alternatively, you can use topical calendar pages with certain categories that include events from all locations. This option helps in cross-promoting events from location to location.
The best solution always depends on your business and your customers. Make it easy for people to find your events and promotions while still communicating newly scheduled happenings and cross-promoting your locations.
Add Your Events & Promotions to Your Website
Your website’s home page is obviously a great place to start when featuring events and promotions. The home page is what everyone sees. It is where your most important information is and might be the only page someone sees.
Great options for your home page:
- The List Widget - Very popular for the home page. It is simple and always shows your next X number of upcoming events. Another popular strategy it to put a link to a full calendar page right above or below your home page list widget.
- Portrait Slider Widget - This is a bold statement and can span the whole width of your home page. The items in this slider widget are larger and very eye catching. When using this widget it is highly recommended to add images to your events to get that bold/visual appeal.
- Landscape Slider Widget - Similar to the Portrait Slider Widget but smaller in size, this widget is a great alternative if you do not want to take up as much vertical space. Again, the idea here is eye catching featured items.
Many websites have a sidebar. This is a very common element of a website. For sidebars, the list widget is the most popular item. The List Widget offers the ability to show off your upcoming events and promotions across your website with a small feature on your sidebar. You can make it as small as you want, showing off just 3 or so upcoming happenings.
Full Calendar Pages
Widgets are great, but don’t forget about a full calendar. For organizations like schools and churches, calling attention to your full calendar is a great idea. This is one of the top reasons people visit your website. They need to see what is going on.
Now, if you are a small business or restaurant, you may not want to call as much attention to your full calendar. But, it is still good to have. People like to see what is upcoming. Placing links/buttons next to your widgets that send people to your full calendar is a great way to utilize it without throwing it in people’s faces.
You can see samples of all the views and widgets here: http://squareberry.com/features/online-calendars/web-calendars-widgets/
Send Customers to Mobile Pages with QR Codes
The Mobile Management Area allows you to create mobile websites for your organization. Each page you create for your mobile site can be linked to directly using a QR code. QR codes allow people to easily and quickly reach your web page by scanning the code with their mobile device.
Utilizing QR Codes to Boost Your Mobile Brand
At the top right corner of the edit screen for each mobile page is a button “Link & QR Code to This Page”. Click on this button to get a QR Code for the page you are currently editing. You can easily download the QR Code at that time.
Calendar pages are always great to utilize. Add a QR Code to your restaurant menu, in a local publication or on a mail-out. You can quickly send people to your events/promotions page on your mobile site to help draw them in to your location. Calendar pages help you carry people from printed material to mobile-friendly site, from mobile site to real world events and promotions.
Your printed advertisement, brochure or mail-out can quickly be given an easy call-to-action by utilizing a contact form. Add a QR code on your printed material that links to your contact form. This allows anyone who sees your ad or brochure to instantly contact you via contact form/email. This can help generate leads, generate sales and get registrations.
QR Codes are perfect for enhancing printed materials. Local newspapers, magazines and publications can utilize mobile photo galleries and QR Codes to take their printed items to another level.
Start by creating a photo gallery page type. Upload photos related to the article or topic you are covering in the publication. The QR code can then be placed on your printed publication next to relevant information/articles. Now, people reading your publication can easily scan the QR Code and get a touch-friendly photo gallery on their mobile device to enhance their reading experience.
Adding Interactive Polls to Your Mobile Website
Listen&Count allows to to create interactive polls to ask questions, gather feedback and make your social/mobile marketing more interactive. With Listen&Count you specify keywords that will be tracked on Twitter, SMS and/or a Website Poll Widget. Any responses with one or more of these keywords are counted and tracked in your account.
Adding a Listen&Count Page
Start in the Mobile Content area, click “Add Page”, and then “Create New Page”. Select the “Listen&Count Poll” page type. You can name the page and change the menu icon, like any other mobile page type. For Listen&Count Poll pages, you have two options: “Use Current/Latest Listen&Count Poll” or “Use a Specific Listen&Count Poll”.
The first option uses the current/latest Listen&Count Poll that you have created. This means, the page on your mobile website will automatically update to show new/fresh Listen&Count polls that you create. If you create polls that have an End Date, they will no longer display on your page after reaching the end date. A newer poll with a later end date will then replace it. If you have no dated poll created, it will then display the most recently created poll with no date range.
Selecting this option allows you to create pages like “Weekly Poll” or “Latest Poll’ which will automatically update to show new polls you are creating in your account. There is no need to keep coming back to the Mobile Management Area, you can easily create new polls and they will automatically be displayed on your mobile site.
Use a Specific Listen&Count Poll
If you select the second option, a drop down appears allowing you to select any of your existing polls to display. The selected poll will show up from that point on and will continue to display until you change it. This setting is useful for permanent/ongoing polls with no end date, or polls you want to display for a long time without being replace by other polls.
Restaurant Menus on Mobile Websites
The Catalog/Menu page type in the Mobile Management area is perfect for building restaurant menus. This page type allows you to add items and organize them using “spacers”.
A “Spacer” is a simple displayed title that can be used to organize your menu. A common use for this is to organize your menu by food types: “Soups” “Salads” etc. Below each spacer you can add items (the actual menu items).
Items are your actual menu items. This would be a specific soup, sandwich or salad that people will order. Items have 3 fields. First you add a name and then a price. The 3rd field is a content area where you can add a description, insert a photo or even add a video.
Menus Are Essential
One of the main reasons web users visit restaurant websites is to view the menu. They want to see what you have and find out how much it will cost them. Many people are unlikely to go to a restaurant with no idea what the food is like. Having some kind of menu, be it a sample or a full menu is essential to bringing in customers.
School Athletic Calendars
Creating a Custom Event View
Squareberry allows you to create customized Event Views with selected categories. In the Calendars & Widgets section you can create new event views and select the categories you want to show.
Once the Event View is created you can grab the embed code for a widget or calendar that uses the settings you just set. Many schools have pages on their website dedicated to athletics. This is a great place to add an Athletics Calendar.
Athletics Page on Website
Select the month calendar embed option and copy the embed code. This can then be added to the website. A dedicated athletics calendar makes it easy for parents and students to see the schedule of games and know what’s coming.
This same strategy can be implemented with other areas of a school. You can create a Fine Arts Calendar, Field Trips Schedule, etc. Create customized event views to spread things out and add more relative content to your website.
Utilizing Calendars & Widgets
Calendars and widgets are the best way to tie your Squareberry events and promotions into your website. Your upcoming happenings can be displayed on your home page, on sidebars, in the footer or on their own pages. Each widget or calendar is a different size and ideal for a different part of your website. You can view examples of all of our calendars and widgets here.
Below we take a look at what parts of your website are ideal for each type of calendar and widget.
There are three calendar views: Month Calendar, List Calendar, Icon Month Calendar.
- Month Calendar - Traditional calendar view, Similar to other calendars you see. Ideal for most websites.
- List Calendar - Lists events line by line in order of date. Ideal for those who want to show more events at a time in a list format.
- Icon Month Calendar - Condensed month calendar. Ideal for websites that can not fit the full month calendar.
There are four widgets to use: List Widget, Day Widget, Landscape Slider Widget, Portrait Slider Widget.
- List Widget - Simple short list. Ideal for sidebars and footers.
- Day Widget - Day cells showing events. Ideal for footers or individual pages.
- Landscape Slider Widget - Event cards sliding either horizontally or vertically. Ideal for home pages or footers.
- Portrait Slider Widget - Larger slider with cards moving horizontally. Ideal for home pages.
What is the Subscription Widget?
The Subscription Widget can be found in the Calendars & Widgets section. But, it does not display events like the other widgets. The subscription widget allows you to embed a small form on a webpage to quickly get subscribers to categories. The image below shows what the subscription widget looks like.
What it Does
The subscription widget subscribes those who input their information to the categories for that widget. Meaning, all of the categories you have selected for that event view are subscribed to when using that views subscription widget.
Reminders about upcoming events and promotions are then sent to subscribers based on the settings you have set for each category. Reminders are sent via email and SMS text message.
Use Views with Select Categories
Depending on your organization, getting email and SMS notifications from every category may annoy or overwhelm a subscriber. Instead of using your default event view which contains all of the categories, you can add a new event view with a few select categories and use that subscription widget.
For example, a school may have a large number of events going on each week. Events views can be broken up with different categories. A fine arts calendar, an athletics calendar etc. You can also have different subscription widgets for each of these. This would allow people interested in athletics to only get reminders about athletics.
It is also important to note that subscribers can subscribe to multiple things. If a user subscribed via one widget on your website, they can still subscribe via another widget to add more categories to their subscription.
Put Events in Multiple Categories
Squareberry allows you to select categories for your events and promotions. Categories determine when automated reminders are published about your events, on what calendars/widgets they are displayed on and which subscribers will get an email/SMS reminder.
Events do not need to be limited to a single category. Adding categories functions like tags. You can add multiples to any event. This comes in handy as many events apply to more then one category. A restaurant may have a Family Event that falls in the Family Fun category as well as the Food Specials.
Calendars & Widgets
Multiple categories comes in handy with calendars and widgets. You can have a “Featured Events” category and a widget on your website home page that displays only this single category of events. However, you may not want to only tag events as Feature, you may also one to tag them with “Food Specials”, “Family Fun”, “Contests” or whatever category best classifies them. Utilizing multiple categories allows you to arrange things for optimal widget and calendar display.
Adding multiple categories increases the reach of that event with subscribers. If you only use one category, only subscribers to that single category get the notification. More categories means more subscribers getting notified.