Utilizing Calendars & Widgets

Calendars and widgets are the best way to tie your Squareberry events and promotions into your website. Your upcoming happenings can be displayed on your home page, on sidebars, in the footer or on their own pages. Each widget or calendar is a different size and ideal for a different part of your website. You can view examples of all of our calendars and widgets here.

Below we take a look at what parts of your website are ideal for each type of calendar and widget.


There are three calendar views: Month Calendar, List Calendar, Icon Month Calendar.

  • Month Calendar - Traditional calendar view, Similar to other calendars you see. Ideal for most websites.
  • List Calendar - Lists events line by line in order of date. Ideal for those who want to show more events at a time in a list format.
  • Icon Month Calendar - Condensed month calendar. Ideal for websites that can not fit the full month calendar.


There are four widgets to use: List Widget, Day Widget, Landscape Slider Widget, Portrait Slider Widget.

  • List Widget - Simple short list. Ideal for sidebars and footers.
  • Day Widget - Day cells showing events. Ideal for footers or individual pages.
  • Landscape Slider Widget - Event cards sliding either horizontally or vertically. Ideal for home pages or footers.
  • Portrait Slider Widget - Larger slider with cards moving horizontally. Ideal for home pages.
What is the Subscription Widget?

The Subscription Widget can be found in the Calendars & Widgets section. But, it does not display events like the other widgets. The subscription widget allows you to embed a small form on a webpage to quickly get subscribers to categories. The image below shows what the subscription widget looks like.

What it Does

The subscription widget subscribes those who input their information to the categories for that widget. Meaning, all of the categories you have selected for that event view are subscribed to when using that views subscription widget.

Reminders about upcoming events and promotions are then sent to subscribers based on the settings you have set for each category. Reminders are sent via email and SMS text message.

Use Views with Select Categories

Depending on your organization, getting email and SMS notifications from every category may annoy or overwhelm a subscriber. Instead of using your default event view which contains all of the categories, you can add a new event view with a few select categories and use that subscription widget.

For example, a school may have a large number of events going on each week. Events views can be broken up with different categories. A fine arts calendar, an athletics calendar etc. You can also have different subscription widgets for each of these. This would allow people interested in athletics to only get reminders about athletics.

It is also important to note that subscribers can subscribe to multiple things. If a user subscribed via one widget on your website, they can still subscribe via another widget to add more categories to their subscription.

Put Events in Multiple Categories

Squareberry allows you to select categories for your events and promotions. Categories determine when automated reminders are published about your events, on what calendars/widgets they are displayed on and which subscribers will get an email/SMS reminder.

Multiple Categories

Events do not need to be limited to a single category. Adding categories functions like tags. You can add multiples to any event. This comes in handy as many events apply to more then one category. A restaurant may have a Family Event that falls in the Family Fun category as well as the Food Specials.

Categories - Social Media Calendar

Calendars & Widgets

Multiple categories comes in handy with calendars and widgets. You can have a “Featured Events” category and a widget on your website home page that displays only this single category of events. However, you may not want to only tag events as Feature, you may also one to tag them with “Food Specials”, “Family Fun”, “Contests” or whatever category best classifies them. Utilizing multiple categories allows you to arrange things for optimal widget and calendar display.

More Subscribers

Adding multiple categories increases the reach of that event with subscribers. If you only use one category, only subscribers to that single category get the notification. More categories means more subscribers getting notified.

Alias Tips for Listen & Count Polls

When creating a Listen & Count poll, you can add various keywords to listen for. For each keyword you can add aliases. Aliases are other words that count as responses for that same keyword. Below are a few tips to on using the aliases feature.

Common Misspellings

Typos are fairly common on mobile devices (or even on the computer). Listen & Count polls are conducted via web widgets as well as Twitter and SMS. It is not uncommon for someone to type a response with a misspelling. You will want to make sure this misspelling is also counted as a response. Put common misspellings of your keyword as aliases. If someone submits one of these misspellings as a response it will still be counted.

Synonyms or Related Words

Many words have synonyms or shortened versions. These alternative words may be submitted by your followers. You don;t want to miss a response simply because someone typed a word that is not the exact word you wanted.


Below are some examples use the two strategies for aliases mentioned above.

  • Keyword: Chocolate
  • Aliases: coco, cocoa, chocolat, choclate, choco, chocolte
  • Keyword: Vanilla
  • Aliases: vanilla, vanill, vnilla, vanila, french vanilla
Aspects of an Event

See the Parts That Make Up a Events

Events in Squareberry have a few set fields and an open content area where anything can be added. You can add images, text, links, videos and more in the content editor.

The chart above outlines the various aspects of an event. These pieces make up what is viewed when someone clicks an event on your calendar or clicks a link on a social media reminder message.

Aspects of a Promotion

See the Parts That Make Up a Promotion

Promotions in Squareberry function much like events. The main difference between promotions and events is that promotions have a set of pre-defined fields, rather than an open content area.

The chart above outlines the different pieces that make up the promotion. They are displayed in the same order that the fields appear in when you schedule a promotion in you Squareberry account. Promotions allow you to publish redeemable coupons on calendars, widgets and social media to drive people in to your real world location.

Promotions are also optimized for mobile devices. Your followers and customers who view your promotion on their mobile device will see a mobile optimized coupon that is perfect for redeeming at your location.

Adding Rich Content to Events

If you are just using text when creating your events, you are not utilizing the full potential of Squareberry events. Every event you create has a Content section which offers an open space for adding images, videos, links and more.

Adding Images

Images are the easiest thing to add into an event. Simply click the “Insert/Edit Image” button. The image pop-up will appear and show you other images/files you have uploaded to your account already. Select any of these to add them to the event content area. You can also click “Add File” to upload a new image.

Adding Videos

Squareberry allows you to embed videos from video hosting websites such as YouTube and Vimeo into your events. These video hosting websites offer great features and outstanding performance. Once your video is uploaded simply copy the embed code provided by your video site. For example, on YouTube you will find the embed code under the “Share” tab.

To embed the video in your event content, click the “HTML” button. This will display a pop-up with the HTML source of your event content. Paste the embed code into here.

Adding Links and Download Links

There are two types of links you can add, and two buttons to match. “Insert/Edit Link” allows you to add more traditional links. You can link to a website URL and choose from a few options. The second link button is “Add Link to a File”. This allows you to link to a file you have uploaded to your account.

An example of using the Link to File button is to allow the download of a form. You can upload a PDF form that needs to be filled out and brought to the event. This file could be downloaded easily by anyone viewing your event.

To add a link, highlight the text you want to make a link. Once the text is highlighted, click one of the add link buttons. The appropriate pop-up will appear and you can turn that selected text into a hyperlink.

Recapping Our Second Understanding Series

For the past six weeks, we have been taking a closer look at various aspects of Squareberry. Our “Understanding” series has provided insightful looks into popular features and management of your account.

Wait, this may sound familiar. It is. This is our second “Understanding” series of blog posts. You can check out the first series here.

The Understanding series helps you do just that. Fully understand all the features and capabilities your Squareberry account offers. If you missed any of these posts, read below to catch up now.

Understanding the ‘Users’ Features

Read the Full Article >

Understanding Categories

Read the Full Article >

Understanding SMS in Squareberry

Read the Full Article >

Understanding Location Features

Read the Full Article >

Understanding Repeating Content

Read the Full Article >

Understanding Other Things – FAQs

Read the Full Article >

We Love Hearing From our Users

If you have any ideas for articles or features you want to see blog posts about, let us know. You can tell us on the Forum or email us at squareberry@squareberry.com.

Understanding Repeating Content

Squareberry is built like a calendar, allowing you to easily schedule and repeat content far in advance. Social media messages, mobile messages, events and coupon promotions can all be scheduled on the Planner - a calendar-like interface. This content can be repeated in a variety of ways and understanding how to use the repeating features can help you as you plan your marketing communications.

The Scheduled Date

In Squareberry, the original date you schedule your item on is always used. For example, if you schedule an event on Friday and then choose to repeat every Monday, the events will be on that Friday and then then following Mondays. The first instance does not have to fall into the repeating “pattern”.

Of course, the initial instance can fall into the pattern. Using the above example you would simply schedule the first instance on the Monday. It would use that Monday and repeat on the following Mondays.

Repeat Options

Each item you want to schedule has a repeat option. Click the checkbox if you want to repeat it. After you click this, the repeat options will display. By default “Daily” is selected from the drop down menu. The other options are “Weekly”, “Monthly” and “Yearly”.


A daily repeat can be set to repeat every X number of days. “1” would mean every day, “2” would mean every other day and so on. You can also select to repeat every weekday.


A weekly repeat can be set to repeat every X number of weeks. Then days of the week or selected to repeat on. You can select one or more days to repeat on.


There are two ways to repeat monthly. First, you can repeat by the date of the month. For example, Day 3 of every 1 month. Second, you can do a conditional repeat based on the day. For example, you can repeat on the second Thursday of every month.


Yearly repeat options are similar to monthly but only happen once a year. You can select a specific date to repeat on or a conditional repeat such as second Tuesday of March.

  • Your repeat options for all of the above can be set to end after a certain number of repeats, end on a certain date or never end. You can also select specific dates to skip.
Understanding Location Features

Locations features in Squareberry help tie your events and promotions to the real world and drive attendance to your locations. Understanding how the location features work is essential to maximizing your real world events and promotions.

Creating & Editing Locations

Most of the fields for creating a location are pretty straightforward. You start by naming the location. This name is shown wherever the location is shown. Next you provide the street address, city, state/province and postal code. You will then select the country from the drop down menu of options. The map below the address fields updates to place the pin at that location. The pin can also be dragged and dropped to adjust exactly where it shows. This is useful if you want to display the entrance to the parking area or a specific part of your facilities.

Your location can be connected to Foursquare for showing check-in stats. Nearby Foursquare locales are pulled in from Foursquare and you can select yours from the drop down menu.

The notes field is where you can provide useful information for your guests. For example, you may say “Park in the garage and we will validate your parking ticket.” or “Take the elevators to the 2nd floor and turn right.” Adding useful notes to your location can give first time visitors quick info on getting to where you are. The notes you add are displayed along with the location.

Where Locations Display

When creating and editing events and promotions, you can tag them with one or more locations. These locations will display with that event or promotion. This is the ultimate call to action as it offers a visual map of where your happening is taking place and offers directional features to guide visitors there.